Thursday, February 10, 2011

Is This Ad Funny to You?



This ad premiered during the SuperBowl Sunday evening. I didn't find it funny at the time nor do I now several days later. In a way that's strange because I am the first to laugh at my own hearing mistakes. I think what bothered me most was the stereotype that it's the elderly who can't hear. Hey Chevrolet, this is my reality now, and I'm nowhere near ready to move into a retirement home.

What's your take on this ad?

7 comments:

Seek Geo said...

If I remember correctly, it was aired "before" Super Bowl started not during that I know of. It wasn't on my list that I followed with/without captions from coin toss-up til end of the game.

Anyway, I find this commercial funny, the whole point of this is just being funny. Sometime it's fun to mock at stereotypes because we know for the fact it is not true. Only idiots out there who actually still believe in stereotypes, that's their problem.

But we know that it is not true then therefore we shouldn't take it too personal. :-)

Gotta love comedy.

SpeakUp Librarian said...

Hi Seek Geo,

Hmm...I thought I saw that ad during the Super Bowl. I remember not quite catching the dialog at the time and then watching it online later that night and finally getting what it was all about. (I guess I fit right in with the retirement center folks!)

Thanks for your comment. Yes, the actors were funny in their roles. Maybe I am taking the whole thing too personally.

By the way, I enjoyed your roundup on the Super Bowl ads. For anyone who may have missed it, you can read it here.

Lucy said...

It's funny in a sad way, I think. Like I can find the humor in misunderstandings but it's a sad reality to live in a world of "What?" all the time.

A while ago, one of my Facebook friends updated her status to something like, "Go watch ____ on YouTube and turn on the captions. It's hilarious to watch the captions mess everything up!" I didn't find that terribly funny at all, as I was (am) inconvenienced when captions aren't working properly. Yes, the resulting mistakes are funny but the frustration at not getting the information overshadows any humor.

Liz said...

I found it funny in a sad way too. But that was after thinking about itfor a bit. Before that I did not react to it in any way.

Must be me and my moods ;)

muddleglum said...

"...not quite catching the dialog.."

Do you mean from the captions? I can only read the captions and it wasn't funny at all. Boring at the best, but confusing is a better word. But thank you for showing it. It tells me that I made a good decision of finding other things to do rather than watching this stuff. ;-)

SpeakUp Librarian said...

Hi Lucy,
I'm saddened too by your facebook friend's comment. I'm sure it was made innocently. It just goes to show how the general public doesn't understand what a huge advance having captions on videos will be for those of us with hearing difficulties. I have watched YouTube videos with the new captioning on the fly (my term). Yes, there is progress to be made in terms of accuracy. But it's a start towards accessibility that I applaud.
Thanks for your comment, Lucy.

SpeakUp Librarian said...

Hi Muddleglum,
I should have clarified my comment. The captions were NOT on the tv that the game was on - I wasn't really watching - just hanging out in the same room but I did get interested when the commercials came on.
Thanks for your comment.